Dale Maxfield

My promotional ideal falls perfectly in line with a theory called “1,000 True Fans.”  To quote the main source of this principle, The Technium’s 1,000 True Fans page: “A creator, such as an artist, musician,...

In Part One of this post, I described my plan to try a music video driven campaign for some established acts to see if I could help to raise their profiles. I met Zac...

Earlier this year, I started working out several theories based on research I did in 2011 on how music marketing works (and doesn’t) in the current landscape of media, venues and marketing. One of...